Question 1

What does a communications consultant do?

Accepted Answer

A communications consultant helps organizations clarify what they need to say, who they need to reach, and how to deliver messages that build trust. At Hartling Consulting, this includes strategy development, writing, PR support, and media training for businesses, nonprofits, and mission‑driven organizations across Connecticut and New England.

Question 2

Who does Hartling Consulting serve?

Accepted Answer

Hartling Consulting supports small businesses, nonprofits, arts organizations, educators, entrepreneurs, and community leaders across Connecticut and New England. Clients often seek help with visibility, messaging, media outreach, and digital presence.

Question 3

Do you offer social media support?

Accepted Answer

Yes. Services include content planning, brand-appropriate content, caption writing, and platform strategy.

Question 4

Does Hartling Consulting use AI?

Accepted Answer

Short answer: yes. More precise answer: when it can help. AI can reduce the time it takes to write some things, but it can be sloppy and soulless. AI can't tell your story or identify which part a reporter may find newsy. AI is a great tool, but you need a human to break though the muck.

Question 5

Can you help my business get media coverage?

Accepted Answer

It depends. If you have a story to tell that is compelling, we can help. We offer media strategy, press release development, pitch writing, and media coaching. The trick is finding the right angle, the right media outlet, and the right pitch. That is where Hartling Consulting excels. Coverage is never guaranteed, but we will always let you know if we think you have a good shot at getting coverage and devise the right strategy to maximize your chances.

Question 6

Can you help leverage AI search?

Accepted Answer

Absolutely. Hartling Consulting can maximize your website to capture AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) so the 64% of people using AI engines to search are more likely to find you.

Question 7

Do you work with clients outside Connecticut?

Accepted Answer

Yes. Many of our services including writing, PR strategy, media coaching, and digital content planning, are available remotely.

Question 8

How do I get started?

Accepted Answer

Contact us at Judy@HartlingConsulting.com with a brief description of your project or goals. Hartling Consulting will schedule a conversation to understand your needs and recommend the best path forward.

Hartling Consulting

Frequently asked questions